Your farm customers are facing a future that is less prosperous than it has been, and that's something you need to understand in order to best serve them. In this online webinar, professor Mike Boehlje shares the perspectives and concerns of farmers who face an uncertain future. He discusses what the next few years look like for agriculture and encourages agribusinesses to develop a better understanding of their customers and competitors. By watching this video webinar, you'll learn:
- Why you shouldn't waste your time trying to predict the future, and what you can do instead
- The first and most important marketing decision a farmer makes
- How producers will view adoption of new technology in a slow-growth environment, and what you can do about it
- A crucial piece of information you need to know about every customer, and how you can use it to get more business from existing customers
This video is approximately one hour long.
Format: Online Webinar (we send the URL)