Communicating effectively as a salesperson isn't about just knowing the benefits of your product. It's about understanding what a customer wants. Supported by research from the Large Commercial Producer Survey, professor Scott Downey shares his knowledge about communicating to farmers in this online webinar. He discusses the characteristics of salespeople, the role of information, and farmer perceptions of loyalty and value. By watching this video webinar, recorded at the National Conference for Agribusiness, you'll learn:
- The most important attributes of a salesperson according to large growers
- What a customer needs from a sales call
- How to target messages to specific groups with similar interests
- A method that helps you determine areas for improvement, address objections, or connect to goals
This video is approximately one hour long.
Format: Online Webinar (we send the URL)