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Economic Development - Marketing

alternate text here Product Code: 6-102-W

This publication includes two downloadable files: the simulation manual and the Instructor guide. Be sure to download both.

The Purdue Agribusiness Management Simulation: Brazilian  More...

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$400.00
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alternate text here Product Code: 6-101-W

The Purdue Agribusiness Management Simulation: African Version, designed to be used in agribusiness management courses in African countries, lets students run a virtual feed and fertilizer store in order to learn abou  More...

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$700.00
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alternate text here Product Code: EC-782-W

The Purdue Agribusiness Management Simulation, designed to be used in agribusiness management courses, lets students run a virtual feed and fertilizer store in order to learn about inventory, pricing, human resources,  More...

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$400.00
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alternate text here Product Code: EC-778-WR
Communicating effectively as a salesperson isn't about just knowing the benefits of your product. It's about understanding what a customer wants. Supported by research from the Large Commercial Producer Survey, professor  More...

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$75.00
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alternate text here Product Code: EC-779-WR
Your farm customers are facing a future that is less prosperous than it has been, and that's something you need to understand in order to best serve them. In this online webinar, professor Mike Boehlje shares the perspec  More...

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$75.00
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alternate text here Product Code: EC-780-WR
Allan Gray, professor and director of Purdue's Center for Food and Agricultural Business, talks with two farmers in this online webinar to explore the needs, desires and motivations of today's large commercial producers.  More...

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$75.00
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alternate text here Product Code: EC-781-WR
Join faculty experts Allan Gray, Mike Boehlje and Scott Downey for this online webinar as they address critical issues in agriculture: where the industry is headed, what large growers want and need and how to best commun  More...

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$200.00
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alternate text here Product Code: EC-762-W
This 12-page publication helps business owners and entrepreneurs take the steps necessary to develop and deliver effective elevator pitches to showcase their businesses in two minutes or less. Included are two examples a  More...
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alternate text here Product Code: ID-446-W
Publication providing beef cattle producers information on preconditioning, a management practice for preparing calves for a successful feedlot experience. Covers team building, weight gain, herd health and nutrition and  More...
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alternate text here Product Code: 28-34
American mothers are household CFOs in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an  More...

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$26.95
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alternate text here Product Code: PIH-153-A
Whether you are one of the nation's top hog producers or a part of the industry that supports this ever-changing part of American agriculture, the Pork Industry Handbook can be a key to your success. The two-  More...

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$175.00
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alternate text here Product Code: PIH-153

Whether you are one of the nation's top hog producers or a part of the industry that supports this ever-changing part of American agriculture, the Pork Industry Handbook can be a key to your success. The t  More...

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$125.00
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alternate text here Product Code: EC-738-W
8-page publication discussing what small-scale aquaculture producers should know about marketing their products, including making marketing part of their overall planning process.  More...
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alternate text here Product Code: EC-758-W
This 4-page publication explains the future opportunities for U.S. hog producers and the steps they will have to take in order to meet the Chinese market's increasing demand for pork.  More...
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alternate text here Product Code: EC-753-W
8-page publication to help farm business managers make strategic decisions in seven areas: business enterprise focus, growth/downsizing, marketing and channel linkages, financial structure and business model, organizatio  More...
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alternate text here Product Code: OSU-926
This production guide is produced for the Midwest strawberry industry. Sections include management, economics, plasticulture production, and marketing.  More...

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$15.00
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alternate text here Product Code: FF-31-W
Vertical coordination in the pork industry will continue to increase for many reasons. Some producers with stronger balance sheets will be looking for risk management strategies that generate a stable (although probably  More...
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alternate text here Product Code: FF-7-W
This publication discusses risk-sharing negotiations, arbitration and how to negotiate long-term contracts.  More...
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alternate text here Product Code: EC-741
4-page publication explining how farmers' market masters, vendors, and roadside stands can use the Women, Infants and children (WIC) Program.  More...
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alternate text here Product Code: EC-740
Food Safety Regulations for Farmers' Markets 8-page publication that explains food safety regulations so that market masters and vendors can keep consumers safe at farmers' markets.  More...
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alternate text here Product Code: EC-739
4-page publication explaining the steps necessary to start a farmer's market.  More...
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alternate text here Product Code: EC-730
12-page publication explaining the four "P's" of marketing: Product, Price, Place, and Promotion. Includes a set of worksheets to help you tailor your marketing mix to your customers'.  More...
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alternate text here Product Code: EC-735
12-page publication explaining the seven elements of a business plan. Includes descriptions of common business plan errors.  More...

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$3.00
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alternate text here Product Code: EC-734
4-page publication describing 10 dangerous business planning assumptions that entrepreneurs can avoid once they are aware of them.  More...

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$3.00
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alternate text here Product Code: EC-722
This 16-page publication describes the five forces that can influence an industry: bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threat of substitutes, and rivalry among competitors.  More...
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alternate text here Product Code: EC-732-W
8-page publication provides an overview of the fresh-cut produce industry and of the melon industry in Indiana and discusses available opportunities for Indiana melon growers in the fresh-cut fruit indistry.  More...
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alternate text here Product Code: FNR-269-W
This publication discusses the effectiveness of newsletters, including what they do well and their limitations.  More...
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alternate text here Product Code: SPS-102-W
Soybean producers' market alternatives may have a major impact on their income. This publication uses survey data of Indiana soybean producers to identify and understand the types of markets available to them as well as  More...
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alternate text here Product Code: SPS-101-W
To find out how common forward pricing practices are in Indiana Purdue Extension surveyed Indiana soybean producers representing various farm sizes and regions. This publication discusses that survey's findings with resp  More...
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alternate text here Product Code: SARE-04

Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses brings the business planning process alive to help today's alternative and sustainable agriculture entrepren  More...

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$17.00
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alternate text here Product Code: NCH-5-W
This publication presents an overview of popcorn production practices for both commercial and home use purposes and includes management involved in growing, harvesting, conditioning, storing, and marketing.  More...
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