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Farms & Agribusiness

A Guide to Marketing for Small-Scale Aquaculture Producers
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A Guide to Marketing for Small-Scale Aquaculture Producers

8-page publication discussing what small-scale aquaculture producers should know about marketing their products, including making marketing part of their overall planning process....

Agribusiness Management Simulation
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Agribusiness Management Simulation

The Purdue Agribusiness Management Simulation, designed to be used in agribusiness management courses, lets students run a virtual feed and fertilizer store in order to learn about inventory, pricing, human resources,...

Agribusiness Online Webinar 3-Pack
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Agribusiness Online Webinar 3-Pack

Join faculty experts Allan Gray, Mike Boehlje and Scott Downey for this online webinar as they address critical issues in agriculture: where the industry is headed, what large growers want and need and how to best commun...

Allan Gray: Get Inside Your Customer's Head (Farmer Panel) (Online Webinar)
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Allan Gray: Get Inside Your Customer's Head (Farmer Panel) (Online Webinar)

Allan Gray, professor and director of Purdue's Center for Food and Agricultural Business, talks with two farmers in this online webinar to explore the needs, desires and motivations of today's large commercial producers....

Are Newsletters Effective? Assessing Their Role as a Communication Tool
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Are Newsletters Effective? Assessing Their Role as a Communication Tool

This publication discusses the effectiveness of newsletters, including what they do well and their limitations....

Building a Sustainable Business
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Building a Sustainable Business

Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses brings the business planning process alive to help today's alternative and sustainable agriculture entrepren...

Economic Contributions of Indiana's Green Industry
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Economic Contributions of Indiana's Green Industry

The green industry, in Indiana and nationally, is broad-based and strong. This publication provides evidence of the green industry's linkages with other industries and information that policy makers can use to increase t...

Elevator Pitches: Showcasing Your Business
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Elevator Pitches: Showcasing Your Business

This 12-page publication helps business owners and entrepreneurs take the steps necessary to develop and deliver effective elevator pitches to showcase their businesses in two minutes or less. Included are two examples a...

Evaluation of sorting accuracy for market pigs: evaluating statistics
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Evaluation of sorting accuracy for market pigs: evaluating statistics

Pork processors have established marketing grids that discount the value of carcasses heavier or lighter than a specified weight range. To avoid these discounts, most commercial producers visually evaluate the body we...

Fatal Business Planning Assumptions
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Fatal Business Planning Assumptions

4-page publication describing 10 dangerous business planning assumptions that entrepreneurs can avoid once they are aware of them....

Food Safety Regulations for Farmers' Markets
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Food Safety Regulations for Farmers' Markets

Food Safety Regulations for Farmers' Markets 8-page publication that explains food safety regulations so that market masters and vendors can keep consumers safe at farmers' markets....

Implementing Strategy: The Key Strategic Decisions for the Farm Business
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Implementing Strategy: The Key Strategic Decisions for the Farm Business

8-page publication to help farm business managers make strategic decisions in seven areas: business enterprise focus, growth/downsizing, marketing and channel linkages, financial structure and business model, organizatio...

Industry Analysis: The Five Forces
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Industry Analysis: The Five Forces

This 16-page publication describes the five forces that can influence an industry: bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threat of substitutes, and rivalry among competitors. ...

Managing Your Beef Herd: Highlighting Key Determinants of Success in Preconditioning
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Managing Your Beef Herd: Highlighting Key Determinants of Success in Preconditioning

Publication providing beef cattle producers information on preconditioning, a management practice for preparing calves for a successful feedlot experience. Covers team building, weight gain, herd health and nutrition and...

Marketing's Four P's: First Steps for New Entrepreneurs
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Marketing's Four P's: First Steps for New Entrepreneurs

12-page publication explaining the four "P's" of marketing: Product, Price, Place, and Promotion. Includes a set of worksheets to help you tailor your marketing mix to your customers'....

Midwest Strawberry Production Guide
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Midwest Strawberry Production Guide

This production guide is produced for the Midwest strawberry industry. Sections include management, economics, plasticulture production, and marketing....

Mike Boehlje: What's Coming Next? A Broad Look at Today's Industry (Online Webinar)
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Mike Boehlje: What's Coming Next? A Broad Look at Today's Industry (Online Webinar)

Your farm customers are facing a future that is less prosperous than it has been, and that's something you need to understand in order to best serve them. In this online webinar, professor Mike Boehlje shares the perspec...

Opportunities for U.S. Pork in China and Implications for U.S. Hog Producers
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Opportunities for U.S. Pork in China and Implications for U.S. Hog Producers

This 4-page publication explains the future opportunities for U.S. hog producers and the steps they will have to take in order to meet the Chinese market's increasing demand for pork....

Opportunities in the Fresh-Cut Fruit Sector for Indiana Melon Growers
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Opportunities in the Fresh-Cut Fruit Sector for Indiana Melon Growers

8-page publication provides an overview of the fresh-cut produce industry and of the melon industry in Indiana and discusses available opportunities for Indiana melon growers in the fresh-cut fruit indistry....

Popcorn Production and Marketing
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Popcorn Production and Marketing

This publication presents an overview of popcorn production practices for both commercial and home use purposes and includes management involved in growing, harvesting, conditioning, storing, and marketing....

Pork Contracting Considerations
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Pork Contracting Considerations

Vertical coordination in the pork industry will continue to increase for many reasons. Some producers with stronger balance sheets will be looking for risk management strategies that generate a stable (although probably ...

Renegotiating Fixed-Price Hog Production Contracts
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Renegotiating Fixed-Price Hog Production Contracts

This publication discusses risk-sharing negotiations, arbitration and how to negotiate long-term contracts. ...

Scott Downey: Communicating Benefits to Your Customer (Online Webinar)
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Scott Downey: Communicating Benefits to Your Customer (Online Webinar)

Communicating effectively as a salesperson isn't about just knowing the benefits of your product. It's about understanding what a customer wants. Supported by research from the Large Commercial Producer Survey, professor...

Soybean Production Systems: Forward Pricing Practices of Indiana Soybean Producers
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Soybean Production Systems: Forward Pricing Practices of Indiana Soybean Producers

To find out how common forward pricing practices are in Indiana Purdue Extension surveyed Indiana soybean producers representing various farm sizes and regions. This publication discusses that survey's findings with resp...

Soybean Production Systems: Where Do Indiana Soybean Producers Sell?
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Soybean Production Systems: Where Do Indiana Soybean Producers Sell?

Soybean producers' market alternatives may have a major impact on their income. This publication uses survey data of Indiana soybean producers to identify and understand the types of markets available to them as well as ...

Starting a Farmers' Market
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Starting a Farmers' Market

4-page publication explaining the steps necessary to start a farmer's market....

The Elements of a Business Plan: First Steps for New Entrepreneurs
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The Elements of a Business Plan: First Steps for New Entrepreneurs

12-page publication explaining the seven elements of a business plan. Includes descriptions of common business plan errors....

U.S. Landscape Firms Surveys: Business Practices of Landscape Firms
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U.S. Landscape Firms Surveys: Business Practices of Landscape Firms

This publication provides information about the product mix, advertising, marketing, and other business practices of U.S. landscape firms and compares them by their business diversification strategies (landscape only;...

Using the WIC Program: A Guide for Farmers' Market Masters, Vendors, and Roadside Stands
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Using the WIC Program: A Guide for Farmers' Market Masters, Vendors, and Roadside Stands

4-page publication explining how farmers' market masters, vendors, and roadside stands can use the Women, Infants and children (WIC) Program....

Who are the organic grain buyers in the Midwestern United States?
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Who are the organic grain buyers in the Midwestern United States?

The US domestic supply of organic grains is falling short as demand increases. Organic farmers cite barriers that include a lack of understanding about buyers' preferences. This publication presents findings of a researc...