Product code: FNR-533-W
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FNR-533-WUsing two previously developed campaigns as examples, this publication walks you through four steps to help you create an effective campaign to change people's behavior. One campaign takes a comprehensive approach to protecting a group of endangered species and the other a less extensive approach to promoting rain barrel adoption. These two examples demonstrate different levels of complexity that you can refer to as you create your own effective education and outreach campaign.
9/7/2016
Belyna Bentlage; Linda Prokopy