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What Melon Consumers Want: Search, Experience, and Credence Attributes for Melons

What Melon Consumers Want: Search, Experience, and Credence Attributes for Melons Product code: HO-325-W

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HO-325-W
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Description

Consumption of fresh fruits is rising in the US, and melons are a popular choice. In this publication, which pairs with Extension publication HO-326-W, Purdue and Michigan State researchers explain how retailers can use data from three product attributes - search, experience and credence - to improve marketing and sales. Both publications are in the Characterizing the U.S. Market of Melons series.

Produced

1/5/2021

Author

Ariana Torres; Bridget Behe, Enrique Velasco, Petrus Langenhoven

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